MyAngl Creative Video
Direct, edit, and animate a launch video that tells a short story to introduce the ANGL brand, rather than leading with a straightforward product pitch.
Took an organic, emotionally-led approach rather than a straightforward pitch — building the video around a relatable pain point and letting the audience feel that tension before showing how the product addresses it. Edited in Adobe Premiere Pro.
Sketched out the full sequence panel-by-panel before production, blocking out camera angles, character expressions, and dialogue timing to keep the pacing tight.
Used an organic, tactile tone to match the product itself — since ANGL's cards are a physical, paper-based product, I wanted the logo animation to feel like paper: hand-drawn and textured rather than slick and digital.
Used expressions in After Effects to drive the card-flipping motion, echoing the same physical flip of the product itself.
Went through several rounds of review with the client to land on a version that felt true to the brand and made them happy.