Hearthstone

Social Content Creator

Titan's Release Video

Creative Brief

To create an engaging and informative piece that educates players about the new Titan's mechanic and card type in the Hearthstone franchise while building excitement for the upcoming Titans expansion.

Execution

Tone and style:

Create a cohesive design that matches the promo video used to market the Titan's expansion. This was done by finding sound effects and visual effects that matched the ones that were used in the original promo.

Making it interactive:

Create a cohesive design that matches the promo video used to market the Titan's expansion. This was done by finding sound effects and visual effects that matched the ones that were used in the original promo.

Incorporating gameplay:

We wanted to show the actual gameplay of the titan mechanic so players could gain a clear and accurate understanding of the new feature.

Yogg Week Card Announcements

Creative Brief

We were tasked to craft content that voices Yogg Saron, one of the game's iconic characters. The challenge was to ensure that all the content for the week seamed like Yogg-Saron's was the one making it and posting it.

Execution

Tone and style:

Yogg Saron wants the world to burn; he loves chaos and himself. We wanted to make the content have Yogg featured everywhere to match his style and voice.

Making it Yoggy:

We used lots of tentacles, animated some slime using the liquify tool and some blending options. Sound effects of squishy sounds were also used to enhance the Yogginess of the posts.

Making it slap:

We aimed to captivate the viewers by breaking the fourth wall and making them feel directly engaged. To achieve this, we introduced a screen crack effect, which created the illusion that Yogg's massive tentacle was bursting through the screen to present the cards.

Animating the tentacles:

This was done by using the puppet tool and carefully applying starch to areas to maintain the form of the tentacle. I also added additional details for realism.

Blizzcon Duel A Dev

Creative Brief

The challenge was to leverage Blizzard-themed assets as supportive visuals to effectively convey to players they are getting the opportunity to face off against the developers within their own game.

Execution

Tone and style:

We were given specific brand guidelines from the assets of blizzcon, so part of the challenge was using these visuals to create excitement and bring some hype to the event.

Going to battle:

After finding a battle scene I realized I could leverage the footage by zoning in on a key moment and using that with some editing contuinity and sound effects to transition into the scene where the info on the event would live.